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🚀 Boost Your Marketing Career with a Mentor + Hot News and Stories
Sharon Melzer
July 08, 2024
Good Morning Z Marketers and Happy Monday! 🧠
I hope you’re doing well. I had a bit of a tough weekend, filled with thoughts about my content and journey. Lately, I've been feeling overwhelmed trying to balance building my personal brand and developing this passion project, and over the past two weeks, I've been creating content that wasn't really centered on the newsletter.
This weekend, I decided to shift my focus solely on the growth of the newsletter. There are numerous growth tactics I'm yet to explore, and content creation, while important, takes time to yield results. Therefore, this week's primary goal is to delve into these strategies and pave the way for the newsletter's future growth. Rest assured, I'll return to content creation to drive traffic here once ive established a solid growth plan and reached 1,000 subs.
Enough about me! Let's dive into today’s issue. Here’s what to expect:
Hot Stories from the Marketing World
Biggest News and Changes in Social Media Platforms
What's Viral
Our Career Section: Finding a Mentor to Level Up Your Career
Reports and Articles You Should Read to Get Ahead
Let’s go ⬇️
Hot Stories 🔥
➝ Threads is celebrating its 1st birthday: 175 million users in just one year! (READ)
➝ Judge blocks Mississippi law that required age verification on social media (READ)
➝ In August, the White House will host the first-ever White House Creator Economy Conference, which will invite a group of influential social media personalities and industry professionals to discuss issues like data privacy, fair pay, AI, and mental health with senior White House officials. (READ)
➝ TikTok to challenge Amazon Prime Day with its own sales event in July (READ)
➝ Instagram reels is rivaling TikTok globally and chipping away at key usage metrics, new data shows (READ)
Top marketing news from the past week 🤫
X:
➝ X is planning a major redesign of user feeds by removing interaction buttons from posts. This means repost (retweet), like, and reply buttons will no longer be visible on individual posts in users' timelines. (READ)
➝ X will soon launch an enhanced ad analytics view with improved dashboards and metric overviews, making tracking your paid content's performance easier. (READ)
➝ X Rejoins GARM To Reassure Ad Partners on Brand Safety. (READ)
➝ X lets you add and edit “Work History” in your “Expanded Bio” from mobile. (READ)
Instagram:
➝ Instagram now allows you to add images over carousels. (SOURCE)
➝ Instagram Tests Public Share Counts As Send Rate Becomes A Priority Metric. (SOURCE)
➝ With the recent move to public share counts, Instagram allows creators to keep their share counts private with a new ‘Hide Share Count’ option. (SOURCE)
➝ Instagram will soon allow only the people you follow to message you. (SOURCE)
➝ Instagram has added a new feature to the Professional Dashboard that lets you turn on "Collaboration" status, signaling to others that you're open to collaborations. (SOURCE)
➝ Instagram added a lead form option under your profile's 'Set Up Action' button. (SOURCE)
➝ Instagram Chief Reiterates That Sends Are Now a Key Focus. WATCH ⬇️
Youtube:
➝ YouTube now lets you request the removal of AI-generated content that simulates your face or voice. (READ)
➝ You can now upload custom thumbnails for playlists. (READ)
TikTok:
➝ TikTok now lets you download videos WITHOUT a watermark. (SOURCE)
➝ Starting July 16, TikTok Shop sellers will be able to initiate partial refunds and negotiate with buyers from the Seller Center for refund requests. (SOURCE)
➝ TikTok ad spend growth is slowing due to the renewed threat of a US ban, with 4 of the top 10 advertisers reducing their spending in April compared to the previous month. (READ)
➝ TikTok updated its ad settings, giving users more control, including blocking specific data from being used for ads. Ads are now also shown on desktop; your settings will apply to mobile and desktop. (SOURCE)
➝ TikTok Launches Support Program for Beauty Creators and Businesses. Starting June 25th, TikTok creators aged 21 and over can apply. Winners, selected by industry experts, will receive $250K and TikTok ad credits to help scale their beauty businesses. The program offers mentorship, financial and marketing support, and expert advice. (READ)
➝ TikTok announced a new “Mastering Creative Performance” webinar for SMBs on July 11th at 11:00 AM BST (12 PM CEST), showcasing a range of insights, tips, and tactics to help enhance your TikTok branding approach. (REGISTER HERE)
➝ TikTok now allows you to upload a custom thumbnail from your gallery directly in the app. (SOURCE)
#CareerMonday 💬
Finding a Mentor to Level Up Your Marketing Career 🚀
What is a Mentor?
A mentor guides you, shares their experiences, and helps you grow in your career. They provide advice, support, and insights to help you navigate the marketing world.
Where to Find One?
In Your Network: Look for experienced professionals you already know.
Networking Events: Attend industry events and meetups.
Industry Associations: Join marketing associations like the American Marketing Association (AMA) or the Chartered Institute of Marketing (CIM). They often have mentorship programs.
Mentorship Programs: Check out formal programs offered by universities, professional organizations, or companies.
Online Platforms: Websites like MentorCruise, Score, and The Mentor Method also specialize in connecting you with mentors.
Referrals: Ask your contacts to introduce you to potential mentors.
At Your Company: Request a mentor matching program or find someone within your organization.
Cold Outreach: Reach out directly to marketers you admire via email or LinkedIn.
How to Know It’s a Good Match?
Know Your Goals: Be clear about what you want from the mentorship.
Define Needed Experience: Identify the expertise your mentor should have.
Test the Waters: Start with a coffee chat to see if you click.
How to Ask Someone to Be Your Mentor?
Be straightforward and respectful. Explain why you admire them, what you hope to learn, and how often you’d like to meet.
How to Get the Most Out of Your Sessions?
Set Regular Meetings: Schedule consistent times to connect.
Come Prepared: Have questions or topics ready that align with your mentor’s expertise.
Be Open and Engaged: Actively listen and apply what you learn.
It's just Zuck being in a casual CEO move…
Read to Get Ahead ⬇️
➝ TikTok published its latest ‘What's Next’ trends report for 2024 📈 (READ)
➝ YouTube’s annual Culture and Trends Report for 2024 is out 📊(READ)
➝ 7 LinkedIn Ad settings and tactics you didn’t know you needed. (READ)
➝ Instagram teamed up with Wakefield Research to survey 2,000 Gen Z, Millennials, Gen X, and Boomers in the US to learn how social media users use Threads and social media. Read the most interesting trends and insights HERE.
➝ I loved this interesting case study on how 818 Tequila reaches Gen Z through cultural hooks and understanding our priorities.
➝ Mark Zuckerberg on Creators, AI Studio, Neural Wristbands, Holographic Smart Glasses, Picasso & More ⬇️
Thanks for reading and supporting me.
See you next Monday!
Sharon 💕
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